SIXTIES: Towards the end of the sixties, the Matutes family starts its adventure in the tourism sector with the opening of two hotels in Ibiza.
SEVENTIES: In this decade, the brand FIESTA HOTELS & RESORTS is born and with it starts the enlargement of the chain in Ibiza, Minorca and Mallorca becoming one of the leaders in holiday tourism in the Spanish market.
EIGHTIES: FIESTA HOTELS & RESORTS enters the Canary Islands, opening two establishments in Tenerife and a third one in Fuerteventura.
NINETIES: In the nineties, FIESTA HOTELS & RESORTS starts its expansion in the Caribbean opening three luxurious resorts in Playa Bávaro (Dominican Republic) and an urban hotel in Santo Domingo. With this last one, FIESTA HOTELS AND RESORTS enters the city hotels sector. Not long after, two more establishments belonging to this sector are opened in Valencia and Madrid.
YEAR 2000: With the new century FIESTA HOTELS & RESORTS keeps on growing opening its first hotel in Italy, specifically in Sicily.
YEAR 2002: The chain extends its offer in the Caribbean with two new eco-resorts of great luxury in the Riviera Maya (Mexico). With the inauguration of these resorts PALLADIUM HOTELS & RESORTS is born, a new brand that includes all the high class hotels of the company.
YEAR 2003: Fiesta Hotel Athenèe Palace is opened, second hotel in Italy (Sicily) and located just beside the already existing Fiesta Hotel Garden Beach.
YEAR 2004: This year is quite important for the company’s enlargement and its quality policy. The chain changes its name to FIESTA HOTEL GROUP, it segments its establishments and it creates new brands for every one of them. In the beginning of the year, Fiesta Hotel Caspe is opened in Barcelona, being the fourth hotel in the urban sector of the company. The Quality policy has taken FIESTA HOTEL GROUP to make big financial investments in reforms and modernising all the facilities of the establishments. Some of the most important ones have been made in the Fiesta Hotel Palmyra (Ibiza), which has obtained its fourth star and the Fiesta Bávaro Resort & Spa (Playa Bávaro) that now is named Grand Palladium Bávaro Resort & Spa.
YEAR 2005: This has been a year of major changes for the FIESTA HOTEL GROUP. With regard to Spain and concerning resort hotels on the island of Ibiza, the chain sold the Fiesta Hotel San Remo, the Fiesta Hotel S’Estanyol and Lido & Cap Nonó Apartments. On this very same island, the company started to work on its first Palladium resort in Spain, the Palladium Palace Ibiza Resort, which will open its doors during 2006. In relation to new purchases, another major milestone undertaken by the FIESTA HOTEL GROUP is the opening of two new city hotels in Barcelona, one on the Gran Vía and the other close to the Sagrada Familia, expected to open during 2006. This year the chain has also acquired its first plot of land in Jamaica, where the company will build a new Grand Palladium resort providing 2000 rooms. Concerning openings, several hotels have started operations, such as the Hotel Rural Sa Talaia in Ibiza, thus initiating a new category of hotels which will promote rural tourism, the Riviera Maya, Mexico, the Grand Palladium White Sand Resort & Spa and the Grand Palladium Riviera Resort & Spa, estates that occupy 1.220.000 m2 of land right on the sea front. Another event to be highlighted is how old Fiesta Beach Resort & Spa, following a major refurbishment has become part of the Palladium brand, now renamed the Grand Palladium Punta Cana Resort & Spa. Other significant changes for the chain have been the modernisation of its Corporate Image with new logos, as well as several hotels in Ibiza being awarded with new quality “Q’s” and Environmental Certificates.
YEAR 2006: The Fiesta Hotel Group has continued to grow over 2006. In connection with the Palladium Hotels & Resorts brand, special emphasis must be made on the commencement of the works of the new resort in Jamaica. In November, the Company’s Chairman, Mr. Abel Matutes, laid the first stone of a resort that will boast 1800 rooms, the Grand Palladium Jamaica Resort & Spa and the Grand Palladium Lady Hamilton Resort & Spa.
The resort based in Punta Cana opened a new restaurant in the luxurious area known as “The Royal Suites”, which will provide select cuisine to the most exigent guests.
Continuing with the Caribbean, more specifically in Puerto Vallarta, Mexico, where the new “Royal Suites” have been finalised, an exclusive luxury area which can also be found at the Punta Cana and Riviera Maya resorts. The “Royal Suites” at Puerto Vallarta provide guests with 100 new outstanding rooms.
In Ibiza, the chain stopped operating the Fiesta Club Vista Bahía and sold the Fiesta Hotel San Diego, in line with the its desire to promote prestigious and higher quality hotels. The Palladium Palace Ibiza Resort also opened its doors, with enormous success, thus launching the Palladium Hotels & Resorts brand in Spain.
As the year drew to an end, the company prepared the launching of the new brand which would become part of the group as of 1st January, 2007: Ayre Hoteles, assigned to city hotels, coinciding with the opening of its newest hotel, the Ayre Hotel Gran Vía.
With regard to the company plans for the coming years, we can highlight the purchasing of plots all over the world, especially in destinations such as Porto (Portugal) and Brazil, in line with the chain’s development policy.
2007/2008: In 2007, Mr. Abel Matutes Prats was named CEO of Fiesta Hotel Group, implementing a new strategy for the company that established the doubling of the number of rooms in 5 years, standardizing of product and search for upcoming destinations as priorities. In July of 2008, two brand new resorts were inaugurated in Jamaica: the Grand Palladium Jamaica Resort & Spa and the Grand Palladium Lady Hamilton Resort & Spa. These two new resorts, situated only 25 minutes from the Montego Bay Airport, offer a wide variety of facilities and services for all ages.
In 2008 the company also created many improvements for The Royal Suites by Palladium brand, increasing its services with significant extras such as: butler service, VIP beaches, 24 hour room service and much, much more. The upcoming The Royal Suites Sunset by Palladium is also being planned to expand on the success of these newest additions to the Palladium brand.
YEAR 2009: A year full of improvements and positive events despite the global economic situation, Fiesta Hotel Group incorporates 3 new hotels to its brand Ayre Hotels; the Ayre Hotel Rosellón (Barcelona), the Ayre Hotel Córdoba and the Ayre Hotel Sevilla. In addition, a complete refurbishment was made to Ayre Hotel’s emblematic establishment in Madrid, the Ayre Gran Hotel Colón, making it one of the biggest hotels in the city and with first class meetings and events. The next Ayre Hotel to be opened in 2010 is located on Barquillo street in the popular neighborhood Chueca.
Following this ambitious growth strategy, Fiesta Hotel Group is working hard on its next project in Salvador de Bahía, Brazil. Celebrating its upcoming opening with a dinner/cocktail in Sao Paolo, Brazil, the resort (opening in June 2010) was received with praise by the industry.
In efforts to create a closer relationship between the company and its guests, Fiesta Hotel Group launched various initiatives during 2009 that marked an important step forward for both. With the launching of its newsletter, Fiesta Hotel Group is able to inform subscribers of the latest news as well as exclusive discounts. Its photography contest “The FHG Experience,” allows guests to upload their photos of the resort and destination to compete for valuable prizes.
2009 was also a year of new incorporations with important implications for the future of the company: Mr. Oscar Palacios as the Global Sales Director and Belén Madrid as the Director of Meetings and Events. Both possess experience in the industry and offer a long term vision which complements the growth strategy implemented by Mr. Abel Matutes Prats, Fiesta Hotel Group’s CEO.
If you are not fully satisfied with how your hotel establishment is operating, or you think that there is still potential to be discovered or you simply wish to improve your management results, then you need the support of a large leading and expert group. FIESTA HOTEL GROUP offers you the chance to join the group and thus get the benefits of all the organisation’s strength and synergies.
The GEM Group FIESTA HOTEL GROUP hotel division can help you to optimise your hotel establishment’s profitability.
The FIESTA HOTEL GROUP expansion strategy includes hotel operation management as a formula for growth for you to fulfil your business expectations. The benefits we offer you are:
Use of the brand By including your establishment in FIESTA HOTEL GROUP you will automatically benefit from the name of one of the world’s most prestigious holiday hotel chains, which in recent years has also successfully established itself in the city, with all the brand image benefits that goes with it.
The Integra Foundation : FIESTA HOTEL GROUP colaborates with various social institutions, such as the Integra Foundation, a non-profit entity with the objective of helping the socially excluded into the labor fource. Fiesta is a sponsor of this Foundation since 2001.
Sound finance This is backed up by the high economic value of the great quantity of FIESTA HOTEL GROUP hotels and own land which bring with them a sound base and a guarantee. It is, however, mostly backed up by the healthy economy and positive results that mark its development throughout its history.
Operative management service We give you all FIESTA HOTEL GROUP’ know-how amassed from nearly half a century’s experience in the hotel and catering sector. All the high qualification and proven experience of the FIESTA HOTEL GROUP team of people is at your disposal for you to assimilate their knowledge of efficient management and different areas of quality (human resources and training, purchase management and maintenance, etc.). More importantly, they provide the all the back-up you may need.
Quality programme The daily activity of FIESTA HOTEL GROUP’ hotel establishments has the backing of highly specific yet flexible procedure manuals. These reflect all the company’s know-how and were painstakingly developed to help to maintain its level of quality and the exhaustive control in all departments. They have won the hotels the “Q” certification award from the Instituto de Calidad Hotelera Española (ICHE). By taking on these procedures in your hotel you will not only benefit from the prestige gained from having the certification, but also from all cost advantages from time saved and avoidance of error, etc. which these working methods will give you. For more information on quality , consult Fiesta Quality.
High commercial capacity After many years working together, FIESTA HOTEL GROUP has agreements with and the mutual trust of the best and largest tour operators on all markets. Right from the very beginning, any member hotel of the chain will therefore enjoy the benefit of strong relations with the main tour operators and will thus ensure the highest levels of hotel occupancy and profit.
International fairs Every year FIESTA HOTEL GROUP attends the world’s most important international tourism fairs (such as FITUR, ITB and World Trade Market, etc.) with the aim of publicising and promoting its hotel establishments and getting the best contract deals. The hotel chain therefore has its own stand to enhance its image and the image of all member hotel establishments.
FIESTA VIP Customer Loyalty programme. FIESTA HOTEL GROUP has high customer loyalty levels because of the great effort made by the company over many years to make customers completely satisfied with the service and treatment received at all its hotel establishments. For more information on customer loyalty, consult Fiesta Loyalty Programme.
Optimum value This is achieved through the procedures, the working methods and the quality control used by FIESTA HOTEL GROUP chain establishments. They ensure product quality at minimum cost along with the best contract deal conditions and adaptation to market fluctuations.
Varied formulae FIESTA HOTEL GROUP is willing to consider different methods of running your hotel; from renting and profit-sharing to even a share in the property. This depends on what you decide.
Most importantly, you remain the owner of your hotel, if you so wish, while FIESTA HOTEL GROUP agrees to running it as if it were its own.
CONTACT OUR EXPANSION DEPARTMENT
FIESTA HOTEL GROUP Expansion Department managers are at your entire disposal to answer any enquiry. They will be delighted to look at your suggestions in order to reach an agreement for you to join them.
Policy of the Integral Management System of Fiesta Hotel Group: Quality and Enviromental Awareness.
The Management of Fiesta Hotel Group, adhering to its concern for continual quality improvement and protection of the environment, vows to:
This policy has been defined by Management, with frequent revision and annual evaluation. It is at the disposal of all the employees of Fiesta Hotel Group or those that work in its name; the policy can be found in advertisements for guests and the general public in the reception of each hotel, on our website, and in various outlets of specific information.
- Offer our clients the maximum quality in service with the goal of making them loyal to the group; satisfying their needs and meeting their expectations.
- Meet and exceed the expectations, in every way possible, of the applicable legal requirements of touristic materials, environment and prevention, as well as other commitments that the organization upholds with regards to environmental aspects.
- Continually improve our Integral Management System, thus establishing actions that allow us to manage adequately our processes, fixing objectives and goals – quantifiable for their control, through indicators.
- Develop learning programs in order to raise awareness, recycle and involve our human resources.
- Involve the clients and suppliers in our Integral Management System through effective external communication.
- Make rational use of natural resources in order to minimize environmental impact that our activity generates.
- Create a cultura of quality, based on preventing contamination and promoting a safe and healthy work environment.